From the course: Social Media Marketing Trends
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Reframing the narrative in your favor
From the course: Social Media Marketing Trends
Reframing the narrative in your favor
(upbeat music) - [Instructor] Challenging expectations can earn you lots of attention as a brand. Social media is the primary medium for bending the unofficial rules of how a brand is supposed to act due to the relaxed tone on these channels and the speed of the conversations there. Reframing the narrative in your favor through social media is one very effective method of challenging expectations and gaining attention for your organization. Done correctly, this attention can lead to a stronger share of voice in your industry, establish positive associations with your brand, and drive widespread sales. A strong example of this can be seen with the age-old rivalry between Burger King and McDonald's. For years, each organization has taken jabs at each other's expense as competitors, but recently, Burger King UK tweeted an image with the following text, "Order from McDonald's. We never thought we'd be asking you to do this, but restaurants employing thousands of staff really need your…
Contents
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Audience building with shows and series2m 58s
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Launching reimagined social media contests5m 17s
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The opportunity of localized social media marketing3m 49s
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Integrating social media in other forms of advertising2m 46s
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Reframing the narrative in your favor3m 55s
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Partnerships thrive on social media4m 20s
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Reconsidering shock value4m 3s
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First-mover advantage3m 18s
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Humanizing your messaging3m 15s
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Cultivating shared social experiences in the metaverse5m 38s
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Producing NFTs for your audience3m 27s
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Leaders develop a social media strategy7m 23s
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Social customer care increases in value3m 53s
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Revisiting humor on social media4m 2s
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Revisiting hashtag usage for discovery4m 30s
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How to develop a social strategy for Web35m
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Prioritize authenticity on social media7m 29s
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Tighter social media budgets for brands4m 37s
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Prioritize storytelling instead of viral trends3m 48s
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Benefiting from TikTok-esque video feeds4m 32s
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Thoughtfully taking a social media break as a brand3m 43s
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Focusing your social strategy on depth and width5m 12s
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