From the course: Social Media Marketing Trends

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Reframing the narrative in your favor

Reframing the narrative in your favor

From the course: Social Media Marketing Trends

Reframing the narrative in your favor

(upbeat music) - [Instructor] Challenging expectations can earn you lots of attention as a brand. Social media is the primary medium for bending the unofficial rules of how a brand is supposed to act due to the relaxed tone on these channels and the speed of the conversations there. Reframing the narrative in your favor through social media is one very effective method of challenging expectations and gaining attention for your organization. Done correctly, this attention can lead to a stronger share of voice in your industry, establish positive associations with your brand, and drive widespread sales. A strong example of this can be seen with the age-old rivalry between Burger King and McDonald's. For years, each organization has taken jabs at each other's expense as competitors, but recently, Burger King UK tweeted an image with the following text, "Order from McDonald's. We never thought we'd be asking you to do this, but restaurants employing thousands of staff really need your…

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