From the course: Marketing Your Side Hustle
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Remix your offer
- Your ultimate goal with marketing is to make more money. Rather than focusing on reaching new customers all the time, it might be easier to accomplish that goal by thinking about how you can sell more to your current customers. The easiest way to do that is to remix your offer. What do I mean by that? Well, to remix you typically add an additional version of what you're already doing. Maybe it's a premium version, a next level version, a volume two or something else entirely. If your site also has a service you want to find a way to offer another service that complements the first one. If it's a product, you can ask yourself what other related or complementary products you can add. Say you're a language tutor who has compiled a great method for helping people brush up their Spanish. Your method is called, Speak Spanish by 4 p.m. With this kind of hustle the additional products you could sell are numerous, if not nearly…
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