From the course: Managing Innovation

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Researching concepts: The voice of innovation

Researching concepts: The voice of innovation

From the course: Managing Innovation

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Researching concepts: The voice of innovation

- [Instructor] Asking the right questions is the critical first step of successful innovation. But when you've asked the right questions, where do you go to find the right answers? How do you know the answers are the right ones? Do you buy them from a flashy sales executive? Do they come with a user's manual? Do they step forward and introduce themselves as the right answer you've been looking for? Innovation management would be so much simpler if the right answer to all our problems just got on our faces and sold us with the confidence of a movie trailer. In a world filled with questions, one idea holds the key to your innovation. Unfortunately, that's not how it works. But innovation does have a voice. In fact, it has several. Let me share some insights on where to listen. Innovation methods produce potentially game-changing concepts in response to design challenges, but the concepts alone are far cries from…

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