From the course: Marketing: Customer Segmentation
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Researching the psychographic profiles of your customers
From the course: Marketing: Customer Segmentation
Researching the psychographic profiles of your customers
- [Instructor] Have you ever walked into a new retail environment, and said to yourself, this place is great. It's as though they designed it just for me. Well, chances are, it was designed just for you, and those who are similar to you in shopping style, habits, values, and socioeconomic background. The first step in creating a purchase experience that delights your customers begins with understanding them really well. I recommend starting with some observations you have about your customers or target market. If your product or service is purchased in a retail environment, you can gather some insights by watching who comes into the store, how they move through the space, and noting their shopping styles. Do they move quickly from location to location, as if they're hurried? Do they look at prices intently? Do they ask for assistance? Do they have children with them? Does one group or type of shopper tend to…
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