Skill Level Intermediate
- It was March 10th, 2020 and I had a telephone call with a potential new client in New York City. It went well and we scheduled a follow-up meeting in his office for the end of the month. 10 days later his company went remote. He told me that his business was in turmoil and we would reschedule our meeting as soon as things got back to normal. If you're in sales I can guarantee you have a similar version of that story. How we conduct business has shortchanged since March 2020 and every step of the sales process we've been trained to follow feels so different. The disruption has been dramatic and I think selling as we once knew it will never be the same again. I'm Dean Karrel and I've been in sales my entire career and in this course we're going to look at this new world of selling. Why old techniques must be modernized and how we'll need to be prepared to face the ongoing challenges of reaching our buyers, establishing trust and closing sales. It's always been said that salespeople should have a buyer first mentality. But now it will be a deal breaker if we don't adhere to that philosophy across our organizations. It's your choice to decide what sales strategies and approaches you want to follow as we move forward in this new world of selling.