From the course: Inclusive Selling: Selling Across Culture, Race, and Gender Differences

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Sales story: Get engaged in your customer's community

Sales story: Get engaged in your customer's community

From the course: Inclusive Selling: Selling Across Culture, Race, and Gender Differences

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Sales story: Get engaged in your customer's community

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- So early in my career I was put in charge of our Community Reinvestment Act for the bank that I worked in. And our job, our charge in our community was to make more loans to the African-American community. Now, at this time, a lot of the businesses in our community were really segmented to one side of town. And I growing up had never spent a lot of time over there. But now I was in charge in getting this community engaged and involved with our financial services organization. Well, I didn't know any other way to do it but to go down there and to start to volunteer and to get to know some of the people in the community. I joined the local Boys and Girls Club. I got involved with the Rotary Club that met in that part of town. And slowly, not only was I going down there and volunteering and getting to know people, but I was invited to some of the cultural events that they had had. A lot of the fraternity and sororities that…

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