From the course: Developing a Competitive Strategy
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Scale and scope advantages
From the course: Developing a Competitive Strategy
Scale and scope advantages
- Amazon was one of the world's pioneers in online retailing. Not withstanding the company's first mover advantage, founder and CEO Jeff Bezos knew that ecommerce would rapidly become a revolution and attract a hoard of other players. Also, most, if not all, elements of ecommerce are easy to imitate. Thus, Bezos and his team needed to figure out how to convert the company's pioneering moves into durable competitive advantage. 20 years later, it is clear that they have succeeded mightily. My analysis of the company's history indicates that Bezos and his team pursued a multipronged strategy in order to build durable competitive advantage for Amazon. First, they made sure that that the company would become and remain one of the most customer-centric organizations on earth. This would reduce the risk of customers proactively looking at Amazon's competitors. Second, they remained committed to relentless innovation in all aspects of the business, such as one-click checkout, automation of…
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