From the course: Providing Legendary Customer Service

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Scope of influence

Scope of influence

From the course: Providing Legendary Customer Service

Start my 1-month free trial

Scope of influence

“

- [Instructor] In the eighties, there was a popular commercial for shampoo that started with a girl washing her hair and describing how much she loved the product. Then she said, "I love it so much. "I'm going to tell two friends, "and they are going to tell two friends and so on, "and so on, and so on." At the time, you either thought it was a really fun commercial or really annoying. In either case, it created a clear message of the power of sharing your experiences with others. We call this scope of influence. It's important for you to recognize the influence that your customers have on other customers and potential customers. Scope of influence is defined as your ability to influence others based on your perceptions or experiences. And every person's scope is different. On average, your opinions influence between seven and 15 people. You may have a larger scope of influence because you interact with more people…

Contents