From the course: Agile Marketing Foundations
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Scrum master
- I remember the days before I had fully adopted Agile. One project in particular comes to mind. It had a tight timetable. As soon as one deliverable was completed, there'd be a requested change that would undermine the work that we'd already done. While a producer was assigned to the project, it was put into jeopardy simply because no one had the responsibility of removing roadblocks. Without this role, projects can easily experience scope creep, releases can be delayed for the most trivial matters, and everyone can just feel frustrated, like they're running in place. With Agile Marketing, you have the role of Scrum Master on your team. I know it sounds like a pretty cool thing, but the Scrum Master is not the project lead. In Agile, the entire team is responsible for the delivery of the project. Let's talk about what the Scrum Master does. To start, they help conduct daily stand-up meetings that keep everyone on task.…
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