From the course: The 10 Essentials of Influence and Persuasion

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Seek uncommon commonalities

Seek uncommon commonalities

From the course: The 10 Essentials of Influence and Persuasion

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Seek uncommon commonalities

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- Take a look at these two well-known sayings: opposites attract, and birds of a feather flock together. Doubtless, they will both be familiar to you. In fact, you probably have an example, maybe several examples that readily come to mind where each has been true. You may recall a couple you met at a party who stand out in your memory because of how different they were from each other. The sort of couple that, because of their differences, most people wouldn't see them as being together at all Yet, regardless of how unlikely a pair they seem to be, it's easy to explain their relationship by telling ourselves and probably others that opposites attract. Maybe at the same party, you meet another couple, the kind of couple who finish each other's sentences. They mirror each other's expressions and mannerisms. When you see them, you immediately decide that not only are they together, they actually look like they are meant to be…

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