From the course: Marketing Your Side Hustle
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Sell like a Girl Scout
- Even with a great product or service, and a great offer to make your pitch, magic money doesn't usually fall from the sky. If you live in the United States, you might be familiar with an annual ritual whenever springtime rolls around. The flowers blossom, the birds rejoice, and best of all, Girl Scout cookies go on sale. If you're not familiar with Girl Scout cookies, you've had a hard life. You should correct this imbalance as soon as possible. The point is, each spring, Girl Scouts, which are known as Girl Guides in some countries, suit up in their official garb, set up shop outside grocery stores and shopping centers, and hustle. Their pitch is as basic as could be: Would you like to buy some Girl Scout cookies? There's no hard sell. There's no, "Hey, do you have a minute?" There's no, "But wait, there's more." There's no desperation at all. It is simple and effective. And why wouldn't it be? The Girl Scouts…
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