From the course: Inclusive Selling: Selling Across Culture, Race, and Gender Differences

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Selling through gender differences

Selling through gender differences

From the course: Inclusive Selling: Selling Across Culture, Race, and Gender Differences

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Selling through gender differences

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- Combined with cultural and generational differences, the palette of customers you'll be selling to becomes a lot broader, and the one tool you will always be able to rely on is customer research and preparation. But it's important to note there are differences, and to be conscious of them. Gender differences may be becoming a thing of the past. And there is increasingly less of a difference in what women and men earn and their positions within companies. However, there are still differences to be aware of in approach and relationship building. In the B2C market, women hold a massive amount of buying power, which means you'll need to focus on selling to women specifically in that space. What are some ways in which selling across genders can be different? Number one, men selling to women. By far the oldest challenge seems to be men selling to women, especially in a B2C scenario. In my experience, men tend to have…

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