From the course: Launching Your Creative Business
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Setting yourself apart in a crowded field
From the course: Launching Your Creative Business
Setting yourself apart in a crowded field
- I'm here, come and hire me. That's what we all like to shout when we open a creative business. But the fact is, we are up against a lot of competition. So we need to think carefully about how to distinguish ourselves in the marketplace. The one way you can do this, a way that is totally unique to you, is to think about your brand promise. This is the experience that you deliver to the customer every time. When marketing, it's tempting to focus just on what you do, the service or product you provide. That is, of course, very important, but it's also how you deliver that service and your passion, your why, that actually keeps customers coming back for more. So when designing your marketing campaigns and social media content, think about ways to show your how and your why, that you deliver a great product and service. One of the ways you can do this is with behind the scenes. Behind the scenes photos and videos are…
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