From the course: Marketing Your Side Hustle

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Social media marketing

Social media marketing

From the course: Marketing Your Side Hustle

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Social media marketing

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- How do you use social media to communicate about your offers? Carefully and consistently. So big picture first, the social web is just another form of conversation. Just like marketing is essentially about connecting. If you say you don't like social media, that's like saying you don't like people. Maybe you are in fact a misanthrope, but let's assume for the sake of this discussion that you're not. When it comes to social, the goal is to have the right conversations. Make the right connection and then you can make the sale. But as you know, it's a very noisy world out there. More than anything it can be a challenge to get people's attention through organic social posting. These days, there's a lot of noise. And there's also no guarantee that your followers will even see your posts. That's why I think it's good to have a long-term strategy. Let's start with a few things you can safely take off your plate. First and…

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