From the course: Social Selling: Reaching Prospects

Social selling and reaching prospects

From the course: Social Selling: Reaching Prospects

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Social selling and reaching prospects

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- We've all heard of the six degrees of separation. The theory that you're connected to anyone in the entire world by only six rounds of introductions. Well, studies have shown that with the rise of globalization and the introduction of social media, that's become the four degrees of separation. So that means that whoever you're selling to, whether they're small business owners or CEOs of multinational conglomerates, you can skip cold calls, cold emails and expensive marketing campaigns, and gain a friendly introduction to them by just asking for help from four people. It sounds too good to be true, right? I'm Miles, and I've been in some form of sales my entire working career. I've successfully sold in major cities and rural towns, to Fortune 100 companies and small local businesses, and everything in between. I've studied the best in networking and social selling, and I've successfully implemented my own social selling strategy, and found myself in front of the same business leaders I thought would be impossible to reach. I've created this course to tell you everything you need to know, so you can do the same. We'll cover how to define your targets, find those newly identified prospects, analyze them, and find your way to them, and finally reach out to them. So come and join me in this course, and let's get started on building your social selling strategy too.

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