From the course: High-Stakes Communication
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Stakeholder mistakes
- When a connection between two people breaks, body language changes, new questions are asked, and there is this moment when you say to yourself, man, I just lost that person. And it can take a lifetime to build rapport, but it only takes a second to lose it. So how do you avoid breaking connection with stakeholders? It might seem obvious, but if you want to do business with DHL, don't send the materials via Federal Express. And if you're meeting with Starbucks, don't walk in with a mug of Dunkin' Donuts coffee. And if you're trying to get NBA player Steph Curry to be the spokesperson of your brand, don't put Kevin Durant's name on the presentation. Now, you might be thinking, no way, no one would ever do that. But it happened. This has happened, and many other things like this. I've seen them all firsthand. So you clearly want to avoid these seemingly obvious mistakes. But there are others that are less obvious that you also need to pay attention to. The first is getting defensive…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.