From the course: Sales Strategies and Approaches in a New World of Selling

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Technology and tech stack tools

Technology and tech stack tools

- When I was a new sales representative, my tech tools were a typewriter, telephone answering machine, and a really cool small desk calculator. Oh, real-time analytics? Once a month, we would get large printouts mailed to us of our sales results that came from a mainframe computer. In my career, the greatest and most important development has been the advancement of new technology to help us do our jobs better. The best sales representatives embrace the new tools available, the value of data and leverage them to beat the competition. During the pandemic, it required sales organizations to move faster with a digital transformation and adopt new tools. It also exposed those companies that had fallen behind. In the new world of sales, the up-to-date and effectively utilized tech stack is not just a nice-to-have, it's essential. There are many elements to a tech stack, but here's a look at five key categories. Within…

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