From the course: Start a Side Hustle
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Three elements of successful offers
From the course: Start a Side Hustle
Three elements of successful offers
- A major key to your side hustle success lies in learning how to craft the perfect offer. As soon as possible, early in the process, you want to start thinking about how your idea can transform into a specific offer. Think about it as a consumer. You don't buy ideas, right? You don't go to the idea store. Instead, you buy products and services. And these products and services are always presented to you in the form of an offer. All of us encounter offers everyday. Whenever you have the opportunity to take out your wallet and buy something either offline or online. Get a $2 pastry with the purchase of any medium coffee. Airfare is on sale. Buy now for $39 one-way flights. Come in for a suit fitting and feel like a new man or woman, with prices starting at just 199. Every offer has three elements. A promise, a pitch and a price. So let's break it down. The promise. Why you should care about this product or service. What will it do for you? How will it change your life to the point…
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