From the course: Launching Your Creative Business
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Tips to make it easier to reinvent
From the course: Launching Your Creative Business
Tips to make it easier to reinvent
- If there's one thing that I've learned running four different creative businesses over the years, it's that as a business owner, you have got to be ready to move fast. Technology changes, markets change, customer needs change, and we have to be ready to change with them. By focusing on your core brand promise, you can be more nimble and ready to shift your business into new areas. Your soft skills, how you and your team get things done, is critical. So is your ability to tell the story of your business and what you do. You will need to be constantly refining this story to retain relevance in the market, especially as you might be adjusting or tweaking your products and services. And finally, you're going to need to strengthen and extend your personal and professional networks. Trust me. You will need them. One of the common pitfalls for new businesses is to invest too quickly in infrastructure: those things that are…
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