From the course: Introduction to Business Analytics (2020)
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Tools to track marketing data
From the course: Introduction to Business Analytics (2020)
Tools to track marketing data
- One of my friend's marketing agency's slogan is, "Good marketing starts with good data." And now, it's easier than ever to get your hands on some quality marketing data. You just need to ensure that you've taken some time to cultivate your data collection process. This process starts with getting Google Analytics set up properly for your website. Remember, your website is one of your biggest marketing tools. It's extremely important that you understand what's working and what's not working on your various web pages. You also need to make sure that you're defining and tracking goal completions, which are events that your potential customers complete, like filling out a survey or signing up for an email list. Once you have a robust Google Analytics instance set up, you'll be able to study your customers behavior on your website. And study these patterns for insightful trends. Your next point is that you need to…
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