From the course: Agile Marketing Foundations
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Triangulated vs. circular workflows
From the course: Agile Marketing Foundations
Triangulated vs. circular workflows
- Establishing the right workflow for your marketing means setting yourself and your teams up for success. The right workflow resembles a circle, or a cycle. This often requires some fundamental shifts in how you work because traditionally speaking, marketing has been organized around a triangulated workflow. Here's what I mean, think of a triangle, three distinct points. A triangulated workflow is where each of these areas, strategy, implementation, and validation happen in a cascade, also known as a waterfall approach. First, the strategy is created and then the marketing project is implemented, and then later on someone takes a look at the data to see how well it performed. Now, imagine the alternative, think about a circle. A circular workflow begins with a strategy and smoothly transitions into implementation and validation. So these don't happen in silos, but instead they happen in unison. So let me give you an…
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