From the course: Inclusive Selling: Selling Across Culture, Race, and Gender Differences
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Understanding the entire sales process
From the course: Inclusive Selling: Selling Across Culture, Race, and Gender Differences
Understanding the entire sales process
- Selling to the new market segments we've identified during this course is a long-term strategy that will help you grow your sales in a changing market. Our customers will continue to diversify constantly, and market niches continue to be created. We live in a more dynamic world than ever before, and it's only by expanding your view of the market then you can keep up with that world. Moreover, by expanding your understanding of the sales process, you can secure and grow these segments sustainably. To see how we can achieve that, let's split the sales process into a few useful stages. Stage one: presale. Remember that diverse customers, especially minority groups or women, want to be listened to and respected. They want you to show them that you've done your research but you just don't assume what their needs are. They want you to ask questions and be sensitive to their customs or restraints or anything else that might…
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