B2B Marketing Foundations Preview

B2B Marketing Foundations

With Dina Shapiro Liked by 545 users
Duration: 36m Skill level: Beginner Released: 6/30/2022

Start my 1-month free trial

Course details

In this course, learn the key concepts and principles of business to business (B2B) marketing. Marketing expert Dina Shapiro explains what defines a B2B marketer, and how this type of marketing differs from business to consumer (B2C) marketing. Dina covers key concepts like: How to develop a comprehensive B2B acquisition plan, how to successfully leverage customer relationship management (CRM) processes, and how to effectively engage and connect with your customers.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.7 out of 5

695 ratings
  • 5 star
    Current value: 546 78%
  • 4 star
    Current value: 113 16%
  • 3 star
    Current value: 27 3%
  • 2 star
    Current value: 3 <1%
  • 1 star
    Current value: 6 <1%

Contents

What’s included

  • Test your knowledge 4 quizzes
  • Learn on the go Access on tablet and phone

Similar courses

Download courses

Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.