From the course: Inclusive Selling: Selling Across Culture, Race, and Gender Differences

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Understanding yourself as it relates to diversity

Understanding yourself as it relates to diversity

From the course: Inclusive Selling: Selling Across Culture, Race, and Gender Differences

Start my 1-month free trial

Understanding yourself as it relates to diversity

“

- We've seen so far that the market has been growing and expanding at either end of the spectrum. Whether you look at it from age, gender, or cultural perspective, we all agree that there is now more opportunity than ever before. But this means tapping into a huge pool of people not like you. Now more than ever, you need to seize the opportunity to include diversity into your targeting strategy, and grow your territory by selling to new segments of the market. How do you do this? We've seen the challenges. Let's now look at the tools and solutions to help you succeed. The first and foremost rule of selling to people not like you, is research, research, research. You have to learn about your target market first. And then the customers you are specifically going to go and meet, second. Do your homework, read about the market segment you're interested in. Look into some of their more specific online publications.…

Contents