From the course: Creating Powerful Sales Proposals

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Urgency and scarcity when it comes to setting deadlines

Urgency and scarcity when it comes to setting deadlines

From the course: Creating Powerful Sales Proposals

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Urgency and scarcity when it comes to setting deadlines

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- The other thing you can do here is scarcity. So if you produce something physical, you can say something like, we only produced 15 of these. Now this doesn't mean you can't go make more but everyone desires instant gratification, especially since Amazon has spoiled us with two day shipping, right? So you can use scarcity in a powerful way by only making a limited amount. If you need to, you could always go and make more. Another option which is a little more direct is the takeaway. That simply states that an item will come off the table at a point of your choosing. Very similar to a deadline but typically it's used with bonuses or items in your offer. You can drive urgency and scarcity by taking something away. Back to our cupcakes scenario here which I really hope you're appreciating and enjoying. We could choose to only show a few cupcakes in the window of the cupcake factory or the store to really drive up the…

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