From the course: Building Your Visibility as a Leader

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Use books as a leadership business card

Use books as a leadership business card

From the course: Building Your Visibility as a Leader

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Use books as a leadership business card

- Think of the number of times you've thrown a presentation pitch deck into a recycle bin. Chances are, it's a pretty big number. Now, think of the times you've thrown a book into a recycle bin. That number is probably at zero or very close to it. This is a core value of writing a book to project your leadership. And as with all kinds of leadership projection, you need to consider the value. The value of writing a book stems from permanence of books. This permanence allows you to occupy more significant pieces of mental real estate to build your visibility as a leader. Leaders share stories, and despite the move to digital media, people still value the stories in physical books. If you give a copy of a book you've written to your clients, peers, managers or future employers, chances are, they're going to put it right on their office bookshelf, or if you signed it, they might take it home and actually show the signed…

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