From the course: Driving Change and Anti-Racism

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Use consistency to drive accountability

Use consistency to drive accountability

From the course: Driving Change and Anti-Racism

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Use consistency to drive accountability

- The reason why consistency is such a powerful tool is because people want to be seen as trustworthy. This is incredibly important. And when we're analyzing trustworthiness, really what we're trying to figure out is whether or not somebody is going to do what they said they will do. That's it. And so right now we have a really unique opportunity because all of these companies have made very public commitments to change as it relates to racial equity. And so this gives us an opportunity to hold people accountable to the promises that they made.

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