From the course: Start a Side Hustle

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Use the launch checklist

Use the launch checklist

From the course: Start a Side Hustle

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Use the launch checklist

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- All right you've come a long way but are you ready to put your product or service out to the world? Let's find out. In the $100 Startup I shared a detailed checklist of 39 questions to answer before your product launch. Here's an abridged list of eight questions you might want to ask of yourself and answer before you move forward. All right, first and foremost do you have a clear offer? Do you know exactly what you're selling? If there's any confusion about that address this now. Can you explain this offer in one sentence? And remember the K-I-S-S principle, keep it simple stupid. Does that offer include a promise, a pitch, and price? Remember the three Ps. Do you know how potential customers will find your offer? Now here's a tip make sure there are at least three ways, three pathways where they can hear about your offer. Do you have a clear purchase workflow? You want to make sure it's really clear how a customer can buy your product or service, no confusion. Does everything work…

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