From the course: Building Your Visibility as a Leader

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Use podcasts and videocasts to be seen as a leader

Use podcasts and videocasts to be seen as a leader

From the course: Building Your Visibility as a Leader

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Use podcasts and videocasts to be seen as a leader

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- Why do famous people go on TV talk shows? Well, usually it's to promote their latest movie, album or book. And most importantly, it's always to promote themselves. Being a guest on a podcast or videocast that's geared toward your field builds your leadership visibility. People who host podcasts or videocasts have built up their audiences over time. And when you're a guest on their show, you get access to their audience and that helps build your visibility. The best part is it shouldn't cost you anything other than your time to be a guest. And that's a really good value because you don't have to pay for the production, the editing or the promotion. And there's a ready-made audience just dying to get to know you. Now, there are two big tricks to getting on someone's show. One is to be noticed by the host. If you regularly post about a specific topic on social media, engaging people with podcasts and videocasts that…

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