From the course: Social Selling: Reaching Prospects
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Using professional platforms
From the course: Social Selling: Reaching Prospects
Using professional platforms
- In the professional space, LinkedIn is one of, if not the best tool for learning as much as you can about a prospect and how they're connected to you. You can quickly see where individuals have previously worked, if they're members of any groups, what they've posted recently and loads more. All of which are so easy to reference and immediately connect with your prospects, helping instantly with your relationship building. Plus, all of this information will be really useful when you start reaching out to those individuals and you want to implement a social selling strategy. So the most valuable of all is seeing your mutual connections. If you're using the standard LinkedIn tool, then you'll see that when you go to a prospect's profile, the tool clearly highlights how many mutual connections you have. If you follow that link, then you can look down the list of people you're connected to that are also connected to your…
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