From the course: Creating Powerful Sales Proposals

Using value and bonus triggers to excel

From the course: Creating Powerful Sales Proposals

Using value and bonus triggers to excel

- You've heard of BOGO, right? Buy one, get one. When you buy one of my cupcakes, you'll get an additional cupcake. Or if you're thinking, "Ah, Dustin, that's going to eat into my profits," you could say something like this. "When you buy this amazing gourmet cupcake "that's sitting right in front of you, "I'm also going to include a mini cupcake, "so tonight, after dinner, "you can have a nice little treat." That's an example of a bonus, a gift with purchase, adding value to your existing offer. Now people are feeling like, man, I'm getting something a little extra. It's that little extra that makes all the difference.

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