From the course: Growth Marketing Foundations
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What is growth marketing?
- The way we approach marketing has been disrupted. A new methodology and mindset has emerged over the years that has the power to radically improve the trajectory of any business. We call it growth marketing. Now, this gained popularity, courtesy of startups who required a lean and agile approach to unlocking fast growth. But it's now a mature methodology and it's relevant for any organization. In today's marketing landscape, marketers who don't embrace growth marketing or at the very least its core teachings maybe outmaneuvered by those who do and companies who aren't empowering their marketers to think like growth marketers may struggle to find meaningful gains. Now, I know you might be thinking, "Isn't the purpose of marketing to grow a business? How is this any different from say digital marketing?" Well, truthfully growth marketing goes beyond the marketing team and further mandates that leaders, engineers, and…
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