From the course: Growth Marketing Foundations
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What are marketing growth levers?
From the course: Growth Marketing Foundations
What are marketing growth levers?
- Spend enough time in the growth marketing community and you'll hear the term leverage come up quite frequently. And leverage is the key to growth because the goal is to use the smallest input possible, to generate a much bigger outcome. With a small team, you're taking a finite amount of resources and finding ways to achieve a great result. As your team gets larger, we'd love access to more resources, but you're still always operating with the same goal. How do we tap into huge growth as efficiently as possible? After you've laid the foundation in growth marketing and outlined your objectives, you move into the actual application of the growth marketing process, experimenting with your ideas, but those ideas well, they're how you pull the lever. Think of the lever as a category. As we bring customers to our business, they're moving through the funnel. We can have an awareness lever, a desire lever, or even an…
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