From the course: Launching Your Creative Business
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What is the pain point you solve?
From the course: Launching Your Creative Business
What is the pain point you solve?
- To figure out who your target customer is, consider the pain that you can eliminate with your product or service. For example, I have a friend who runs a creative business teaching corporate executives how to make their own promotional videos with a mobile phone. She's helping them improve their brand awareness while reducing the pain of the cost of frequent promotions, which then increases their revenues. I know another creative business that helps train communications professionals on the latest hardware for photography, sound, lighting and videography. Her company is capacity building for those smaller companies that need fast solutions and training. And this in turn also helps them reduce a pain point and increases revenues by adding more skills for their team members. So whatever your business, you need to know what pain point you're solving so that you can then create customer profiles for the people that you…
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