From the course: Understanding Logistics
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When goods move backwards
- Sometimes goods move backwards. You move goods in the opposite direction through your supply chain, from the customer back to you. It's called reverse logistics or returns management. This might happen for a number of reasons. Sometimes products are defective and must be returned. You might also have trade-ins or warranty repairs. And today's online retailers have very lenient return policies. They know that you are more likely to place an order if you know it can easily be returned. This increase in volume means that reverse logistics is becoming more important to just about every company. The goal is to make sure that returns don't interfere with your ability to deliver products to your customer on time. You need three important capabilities to manage your reverse logistics. First, you must have enough transportation vehicles to handle that reverse flow. If you study your sales patterns, you can often predict…
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