From the course: Small Business Marketing

When to hire help

From the course: Small Business Marketing

When to hire help

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- As your marketing endeavors get underway and business continues to grow, you'll likely hit a crossroad where it's time to bring on more help. As great as you might be at certain aspects of marketing, there's likely some parts you need an expert. And I really value the idea of specializing. You can't be the best copywriter, media buyer, designer, and creative simultaneously, nor do you want to be. If you're operating in a small team or even alone, you're well-aware that there's just not enough time to do everything or learn everything. A major issue I see quite often is small businesses holding out too long before hiring professional help. Seeking outside help is like most business investments. Timing is everything. If you dive in too soon or wait too long, things aren't always going to turn out in your favor. So we'll talk about the best times to bring on a professional. First, is any time that you're creating a marketing piece that has an extremely long shelf-life. A logo, a website, or maybe even your opening sales copy. The cost will be higher, but you're also going to have a piece that is reused for a very long time, which helps justify the expense. Next, any time you put significant dollars behind a marketing investment. If you're going to be spending upwards of $15,000, say, on a campaign and you're feeling hesitant about your abilities, it's almost always worth the added insurance to bring in a competent and qualified specialist. It might be an Ad Certified professional, a marketing consultant, or even a PR agency. And finally, any time the opportunity cost is too great. And what I mean by this is if you can spend your time more wisely doing things that increase your bottom-line, it's time to bring in help. It might be a short-term hit to your bottom-line, but as soon as you have the free time to pick up a ball in another court and move it forward, the better. The sooner you admit where you need help, the sooner you'll see a return on that investment.

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