Why building rapport is powerful

- Why do you think this is so powerful? - My dad used to have a say, I picked up a lot of things working with my dad over the years but I noticed when I would go into sales calls with my dad people would just love to see him. It was like a visit from Santa Claus and people always told me, your dad is so adorable. I love your dad. He's amazing. And so one day I was talking to my dad and he said do you know why people buy from me? Then I said why? And he said, because they like me. And from anybody else that would seem like such a self-aggrandizing thing to say but it was absolutely true. The reason why people bought from my dad was because they like him. I don't know if you've ever been in a purchasing situation. Let's say going even to a retail store where you wanted to buy something but the person that was going to sell it to you was so unappetizing that you were like you know what I forget, I'm not I'm just not…