From the course: Mastering Authentic Influence for Highly Successful Sales

Why mastering the skills of authentic influence is imperative to long-term success

From the course: Mastering Authentic Influence for Highly Successful Sales

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Why mastering the skills of authentic influence is imperative to long-term success

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- This course is the first of three programs in the Mastering Authentic Influence coaching and training series. Mastering Authentic Influence for Highly Successful Sales is an updated version of our Brandon Hall award-winning sales training program. It's an online sales training course for cross-functional professionals and teams who have client-facing responsibilities. In it, I share the processes, skills, tools, exercises, coaching tips I've taught to over 20,000 client-facing professionals and teams at firms like Citibank and Merrill Lynch, Bessemer and PricewaterhouseCoopers, Deloitte, and even HBO. The skills we teach are evergreen, not a fad. In 50 years, in 100 years, these skills are going to matter. They're foundational to every relationship you have, not just the professional ones. That means even moreso it's worth getting better at this skillset. The skills include things like asking truly strategic questions, demonstrating unparalleled, insightful listening, presenting yourself and your ideas in ways that are relevant and compelling, handling objections and handling opposing points of view, advocating for your ideas without losing the relationship, controlling a meeting without coming across as controlling, and a whole lot more. You may find that many of the skills we teach are not so much new but nuanced. We help you dig deeper and mine your current talents at the next level. This is how you line up your good intentions for your client relationship and interactions with the actual influence and results you achieve. I'm guessing you intend to establish trusting relationships and to be relevant in how you present your solutions and close business that you and your client feel good about. I'm also guessing that you and your team intend to bring your best thinking forward on behalf of the client and that you really are looking for long-term success in the relationships. In this course, we provide processes, skills, and tools that enable you and your team to wield even greater positive influence in your client meetings and in your team huddles. Also, like you, we know it's not enough to be influential. It's critical to also be authentic. That's why our trainings show the power and the practice of authentically connecting with your clients, genuinely delivering relevant solutions, sincerely engaging the best thinking of your team, and actually making a difference for those with whom you interact.

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