From the course: Recruiting Foundations: Recruiting for External Recruiters
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Why should someone use your services vs. your competition?
From the course: Recruiting Foundations: Recruiting for External Recruiters
Why should someone use your services vs. your competition?
- The most common complaint from clients and prospects is that all staffing and recruiting firm account executives claim to be different, but they all sound alike. To change that perception, you must differentiate yourself from your competition. What prospective clients often hear includes we specialize in your industry or profession, or we've been in business X number of years, and are a local company. We check references and give you access to our network of top talent, or we have access to passive candidates who are not conducting an active job search. The reaction of most prospective clients is, isn't that what we're paying you for? The solution is to brand yourself because the main differentiator between you and your competitors is you. Now if you're new to this profession, branding can be a little difficult because you don't have a track record of success like an experienced account executive. Imagine being called…
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