From the course: Product Management: Building a Product Strategy
Why you need a product strategy
From the course: Product Management: Building a Product Strategy
Why you need a product strategy
- If you are a product manager or a product leader, you know how easy it is to dive straight into product development without first figuring out your strategy. - Or if you're a senior leader in a product company, you know how often it feels like you're just drifting aimlessly without a clear sense of direction. - Hi, I'm Eldad Persky. Over the last 15 years, I have led product management teams for several companies in the digital media space. - And I'm Ted Grenager. An engineer by training, I founded a startup company and led both product and engineering for several years. - [Eldad] In this course, our goal is to help you build and implement an effective product strategy. We do this by clearly defining what product strategy is, providing a simple framework for developing a strategy and walking through examples. - We also provide tips on how to actually create your strategy and how to build support for it in your organization. We take you all the way from inception to implementation with down to earth insights based on our real world experience. - So if you're ready, let's get started.
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