From the course: Goal Setting: Objectives and Key Results (OKRs)
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Write a powerful objective
From the course: Goal Setting: Objectives and Key Results (OKRs)
Write a powerful objective
- In 1961, President John F. Kennedy was visiting NASA headquarters for the very first time. While touring the facility, he introduced himself to a janitor who was mopping the floor and he asked him what he did at NASA. The janitor replied, "I'm here to put a man on the moon." This man understood what his company's top objective was and he was inspired by it. The foundation of an OKR is the objective, the O. Writing a powerful objective begins with identifying the problem you'd like to solve, or problem statement. A problem statement describes an issue or something preventing growth, change, or a desired outcome. Helpful questions to ask yourself when writing a problem statement include what do I want to change? What's holding me back from creating my ideal scenario? For example, an organization's problem statement might be, "Attrition is too high. "We're losing some of our best talent." Teams are usually quick to come up…
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