From the course: Launching Your Creative Business
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Your virtual brand and setup
From the course: Launching Your Creative Business
Your virtual brand and setup
- Virtual meetings and events are here to stay, and this is an area where you can improve visibility for yourself and your company. However, if you don't look and sound great, you can actually damage your brand. So there are three areas here that you can focus on, and I have several blog posts and LinkedIn posts with more detail. First, you want to have a neutral background, nothing too busy behind you. And frankly, you don't want to wear anything too busy either. It's just a distraction. Also, I'm not a huge fan of the green screen backgrounds because a lot of people have backgrounds that are actually brighter than their foreground so it's actually draws your eye away from the person on camera. Second, you want to be sure your audio is great. People will forgive a slightly bad picture but audio has got to rock. You can wear a mic, I'm wearing a wireless microphone right now to record this. I use the Saramonic at home.…
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