From the course: Building Your Visibility as a Leader
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The costs of leadership visibility
From the course: Building Your Visibility as a Leader
The costs of leadership visibility
- Let's talk about low cost leadership visibility. There are many ways to be seen as a leader. You can spend significant amounts of money on press releases, flying to meet with traditional media reporters, or hiring a public relations firm, but building leadership visibility does not need to cost a fortune. While television interviews, books, and traditional media may impress a lot of people, they might not make an impression on your target audience. Some of today's most effective leaders use social media and other forms of new media, like podcasts, blogs, and videos to gain visibility online. But even though social media and other forms of new media are viewed as essentially free, that doesn't mean there's no cost. Writing the perfect article, crafting the right blog post, creating the right videos and podcasts, all of those things cost time. As you plan to craft your leadership visibility, you need to answer a few…
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