From the course: Growth Marketing Foundations

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A disclaimer on growth marketing

A disclaimer on growth marketing

From the course: Growth Marketing Foundations

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A disclaimer on growth marketing

- Ask several marketers the question, what is growth marketing? And you'll get different answers. On one side, you might hear it argued that growth marketing is about a single technique that generates one-off, mind-boggling gains in traffic, revenue or users. On the other side, you might hear that it's about building a system that delivers a repeatable process for achieving long-term growth. Now truthfully, a lot of this confusion stems from the reality that growth marketing can be both. It can be a single idea that changes the game, but it is incredibly rare that this idea came out of thin air. Now in the early days of growth hacking, there was a lot of content that perpetuated the myth that growth requires these unsustainable, one-off wins. And run a Google search for growth marketing examples and you'll likely hear stories about how Airbnb automatically publish their listings on Craigslist, which was at the time, the…

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