From the course: Product Management: Building a Product Strategy
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The elevator pitch framework
From the course: Product Management: Building a Product Strategy
The elevator pitch framework
- [Presenter] One of my favorite quotes comes from Mark Twain, here it is. "I didn't have time to write a short letter so I wrote a long one instead." When writing a product strategy, realize it can take many forms. Some folks write long documents that lasts for many pages, others are more comfortable telling this step-by-step story using slides. You might even see complex spreadsheets backing up strategy with detailed financial models. There's no single right way to articulate a strategy. It makes a lot of sense to do so in long form. It's useful to flesh out details for a strategy to make sure it's well thought out in clear. Regardless of how you choose to document your strategy in full, you should always be able to describe it concisely. It's not about saving time or paper, it's about achieving clarity. If you boil down your strategy to its essence, you should be able to sum it up in one or two sentences. If you can't…
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