From the course: Growth Marketing Foundations

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The evolution of growth marketing

The evolution of growth marketing

From the course: Growth Marketing Foundations

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The evolution of growth marketing

- The year was 2008 and Dropbox, a platform for storing files in the cloud was a small barely known one-year-old startup. They had limited traction in the marketplace because they were only attracting high-tech users. Dropbox founder, Drew Houston knew that he needed to appeal to the everyday user to see real meaningful growth. So they brought in their first marketing hire, Sean Ellis. Sean worked to create a culture of experimentation and placed tremendous focus on ways Dropbox could quickly influence growth. He saw values in the methodologies he used and in 2010, he gave this process a name Growth Hacking. Now, today, Dropbox is worth over $12 billion but this process is no fluke. Countless other companies have adopted this process over the years to grow their business with similar trajectories. Now, since 2010 Growth Hacking has come a long way. For the most part, it's become a mature and well-studied…

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