From the course: Win New Business by Running Great Client-Facing Meetings
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The five hip-pocket pitches
From the course: Win New Business by Running Great Client-Facing Meetings
The five hip-pocket pitches
- I want to recommend anybody who's in a client-facing position to be prepared with something that I call the five hip pocket presentations. In your business, you and your team will be called upon repeatedly to satisfy every client's curiosity about five key topics, which often don't get asked directly but are always in the background of their decision making. We call these the five hip pocket pitches. Don't wait for clients to ask the questions. They might not know how. Just be prepared to share this information as an enhancement to your conversations. The first one is about yourself and your team. The question is who are you and what makes you an expert? The second is about your company. Why should I trust this institution of yours? The third is about your thought leadership. What do you know that I don't know that makes you more than just another vendor but somebody who actually has an ear to the ground and is…
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