From the course: Providing Legendary Customer Service
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The five needs of every customer
From the course: Providing Legendary Customer Service
The five needs of every customer
- [Instructor] Who doesn't love coffee? A coffee lover would tell you that a great cup of coffee is the only way to start a perfect day. It tastes wonderful. It helps you wake up and just holding the cup makes you feel safe. When my friends were considering opening a coffee shop, I worked with them to help them understand the five needs of customers so they could create a business that offered customers what they were seeking at a price and service level they were willing to commit to. Here we go. Customers expect the service that they think is appropriate for the amount of money they are spending. A small spontaneous purchase may have a smaller service need than a larger dollar purchase that's been carefully planned and researched. Next, customers care about price. The cost of everything we purchase is becoming more and more important. People and businesses want to use their money as efficiently as possible. Many…
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