From the course: Sales Fundamentals

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The game changing question

The game changing question

From the course: Sales Fundamentals

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The game changing question

(upbeat music) - [Interviewer] We call it the game-changing question. - [Lisa] It's the one question that will help you keep up your own momentum and give momentum to your company, and that's this. How will this customer be different as a result of doing business with us? - [Interviewer] When you ask that question and you push yourself and your team to answer it, it informs a couple things. First of all, it reinforces your own personal sense of purpose. Because it highlights, you're making a difference in the lives of your customers and their businesses. The second thing asking this question does is it solidifies your company's impact story. The results your customers experience fuel your company's story. And the third thing is, when you ask how will this customer be different as a result of doing business with us, your ability to prospect and ask for referrals in the future elevates, because you have clearly…

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