From the course: The 10 Essentials of Influence and Persuasion

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The importance of endings

The importance of endings

From the course: The 10 Essentials of Influence and Persuasion

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The importance of endings

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- Have you noticed how pop stars typically play their most popular songs at the end of their concerts, rather than at the beginning or during the middle of them? There's a reason. They know that that when they do that, their fans will go home feeling much happier and satisfied as a result. Now, don't get me wrong, first impressions matter. Of course they do. But what happens at the end of an experience is usually much more important and certainly much more memorable. And the same is true when it comes to our interactions with others and the resulting impact that they can have on our future influence. That's why understanding how people recall their experience of dealing with us is so, so important. People's memories of their experiences can be unreliable. That's because very few of us are able to remember every single detail of an experience we've had. To illustrate what I mean, think about the last vacation…

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